A discussion of the book An Other Kingdom: Departing the Consumer Culture by Block, Brueggemann and McKnight, especially on the idea of the fear of death causing the consumer addiction, the loss of which can be quite disturbing: “Grief occurs to us because of the impossibility of perfection and immortality. The free market consumer ideology calls us to infinite possibility. It promises perfection (you can always improve your lot in life) and immortality (there is an answer to aging). This is its value proposition. Grow or die. Consume or be unhappy. The market is an engine for denial instead of grieving.” Some practical ways to depart are discussed.